Joseph Ribkoff welcomes one of fashion’s most recognisable style icons, Elizabeth Hurley, as the face of its new global “She Icons” campaign.
There are some partnerships that simply make sense. Elizabeth Hurley and Joseph Ribkoff are one of them.
The internationally renowned British actress, model and entrepreneur has been revealed as the face of Joseph Ribkoff’s Fall 2026 “She Icons” campaign, marking an exciting new chapter for the Canadian womenswear brand. The campaign also introduces Joseph Ribkoff’s renewed philosophy: “Elegance in Motion.”
Elizabeth Hurley: The Perfect Joseph Ribkoff Woman
Known for her timeless glamour, confidence and effortless sense of style, Elizabeth Hurley embodies many of the qualities that have long defined the Joseph Ribkoff woman.
At 61, Hurley continues to demonstrate that great style has no expiration date. Her approach to fashion is sophisticated yet confident, feminine without being overly complicated, and always focused on feeling comfortable and looking polished.
According to Joseph Ribkoff CEO Stephen Belfer, Hurley represents the modern woman through her confidence, glamour and ability to connect with women across generations. This makes her a natural choice for the brand’s first-ever celebrity partnership.
“She Icons” – Celebrating Women Who Know Their Style
The new She Icons campaign is more than simply a collection of beautiful fashion imagery. It celebrates women who continue to evolve, embrace new chapters and express their individuality through personal style.
Photographed and directed by Jake Rosenberg, the campaign showcases Hurley in sophisticated autumn looks featuring rich neutral tones, striking prints, elegant tailoring and feminine silhouettes. The result is a collection of images that perfectly captures the confident, modern spirit of Joseph Ribkoff.
The campaign is built around the idea that elegance isn’t static — it moves with you.
And that message feels particularly relevant today.
Elegance in Motion
Joseph Ribkoff has been creating womenswear since 1957, building a reputation for sophisticated designs that combine flattering silhouettes, quality, comfort and versatility.
The brand’s new “Elegance in Motion” philosophy represents an evolution rather than a departure from that heritage. It recognises that women’s style changes with them — from one occasion to the next, and from one chapter of life to another.
Elizabeth Hurley herself describes the collection as offering a balance of elegance, comfort and versatility. She particularly highlights the brand’s tailoring and the ability to style pieces in different ways depending on the occasion.
That versatility is one of the reasons Joseph Ribkoff continues to be a favourite for women looking for fashion that works beyond a single season or occasion.
From Daytime Elegance to Special Occasion Glamour
One of the strengths of Joseph Ribkoff is its ability to create pieces that can effortlessly transition from day to evening.
Think beautifully tailored jackets, sophisticated dresses, statement prints, polished separates and elegant silhouettes that can be dressed up or down.
Whether you’re looking for an outfit for a special celebration, a stylish look for a year-end function or simply something that makes you feel confident every day, Joseph Ribkoff offers fashion designed to move with you.
And with Elizabeth Hurley fronting the brand’s latest campaign, that philosophy has never looked more glamorous.
A New Chapter for Joseph Ribkoff
The Elizabeth Hurley campaign arrives at an exciting time for Joseph Ribkoff. Alongside the launch of “She Icons”, the brand has introduced a renewed global digital presence and is expanding how customers experience the brand around the world.
For a fashion house with almost seven decades of heritage, the message is clear: Joseph Ribkoff is looking forward without forgetting what made the brand special in the first place.
Quality. Fit. Confidence. Elegance.
And above all, fashion that celebrates women exactly where they are in life.
Discover Joseph Ribkoff at Sea Weeds
At Sea Weeds Boutique, we love fashion that makes you feel as good as you look. Joseph Ribkoff’s latest collections embody that philosophy with sophisticated designs, flattering fits and timeless pieces made for the modern woman.
Inspired by Elizabeth Hurley’s effortless glamour? Discover our selection of Joseph Ribkoff at Sea Weeds Boutique and find your next statement look.
Because style isn’t about standing still.
It’s about moving forward — with confidence.
Elizabeth Hurley is the face of Joseph Ribkoff’s Fall 2026 “She Icons” campaign. Campaign photography and direction by Jake Rosenberg.
