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Our Story

Sea Weeds first opened its doors in the picturesque harbour town of Hout Bay, Cape Town, in 1979, and almost overnight became the destination for swimwear in the Western Cape. When the boutique moved to Constantia Village, it cemented its reputation as the go-to spot for stylish, high-quality ranges and an unparalleled level of personal service.

From the very beginning, Sea Weeds attracted a loyal following of South African celebrities and high-profile personalities, all drawn to the boutique’s commitment to style, quality, and an unforgettable shopping experience.

In 2007, fashion industry veteran Tarryn Epstein took the helm after 13 vibrant years in corporate fashion. With a keen eye for design, an instinct for what flatters, and a passion for exceptional service, Tarryn continues to build on the Sea Weeds legacy. She understands that buying a swimsuit isn’t just a purchase, it’s a personal journey. For many women, it can be a challenge to find the perfect style, fit, and colour. That’s where Sea Weeds excels, offering honest, knowledgeable advice and handpicked pieces to help every woman feel confident and beautiful.

Today, Sea Weeds is making waves once again. We’ve relaunched on the Atlantic Seaboard with a brand-new boutique on Regent Road, Sea Point, opened an exciting new store at Canal Walk Shopping Centre, and are preparing to unveil a fresh new space for our Constantia store within Constantia Village. Each location brings the same heritage of excellence, paired with an updated, contemporary edge.

Alongside our renowned swimwear selection, Sea Weeds now curates an elevated range of contemporary international fashion brands, effortless staples, statement pieces, and accessories chosen for the discerning, modern woman.

Whether you’re searching for the perfect swimsuit or a chic coastal-inspired look, Sea Weeds remains true to its heritage: style without compromise, service without equal.

What Makes Sea Weeds Stand Out

Exclusive Style, Timeless Elegance & Exceptional Quality – Here’s Why You’ll Love Us
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Thoughtfully Curated for Every Woman

At Sea Weeds, we bring you an exclusive selection of renowned international ladies’ fashion, each piece chosen for its exceptional quality, timeless style, and effortless elegance.

From sophisticated resort wear and swim wear to chic everyday essentials and statement occasion pieces, our collections are designed to complement every facet of your life.

We believe true luxury lies in the details, which is why we obsess over cut, fabric, and finish, so that every garment you choose feels as beautiful to wear as it looks.

Our Purpose, Your Elegance

At Sea Weeds, everything we curate begins with you; your coastal lifestyle, your confidence, and your desire for timeless resort wear and swimwear that feels as beautiful as it looks.

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